I see the need for a simple yet flexible mass mailing solution after realizing that none of the existing open source software in this category could deliver exactly what we needed at the company.
OMM is not planned to become the one-size-fits-all solution for mass mailing. This is exactly what I found to be the problem of the existing solutions. OMM will be targeted at large companies that need a solution which fits perfectly into their workflow. An example? OMM will not feature an HTML editor. Why? Because if you do serious mass mailing at a large scale, you won’t create your newsletters with a sketchy editor in your browser - you have a web design department where the HTML for your newsletter will be produces in high quality using high quality tools.
In essence, with OMM, I want to follow this principle:
Il semble que la perfection soit atteinte non quand il n’y a plus rien à ajouter, mais quand il n’y a plus rien à retrancher.
(Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.)